Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras faucibus a tortor at molestie. Sed pellentesque leo auctor, auctor lorem nec, venenatis risus. Vivamus commodo ipsum vitae orci finibus, vel porta nunc viverra. In hac habitasse platea dictumst. Nunc pretium, ligula ultricies consequat sollicitudin, enim ex ullamcorper nisl.

Challenge

The challenge here comes in particular with the design, because it needs to be creative enough but also be the best on performance. Thanks to great designer, the idea came to a point where it could satisfied all the user experience needs, achieve marketing goals and also be interactive enough to be doable enough for translating it into code.

Solution and Key points

I collaborated an amazing team of developers, lead and designer that accept the idea of using Dawn theme version 15 as a base, but adding Tailwind and Gulp to optimize the theme at the most capabilities as possible. When it comes to reusable product template, the idea was using product level metafields to use a single Product template, but this one be totally adaptable and custom to each available product in the store.

Results

Pet's Table got an amazing site increasing conversions into a 32% and improving the performance in .96s of speed load. The best part is that they are receiving an amazing feedback of the user experience, the ease to find information and the interaction with the products.

Part of the homepage where you can see a bit of information of the products, a carousel with their main recipes and a marquee with the benefits of the products. Part of product description image